Can you believe that it has been more than 40 years since the ‘Life. Be in it.’ campaign began? The concept started in 1975 when that all familiar Aussie, Norm, graced our television sets. The campaign encouraged the every-day Aussie to ‘live more of your life’ by being more active. This campaign was so successful that these ads made their way to screens in the US and still remains recognisable to the majority of the Australian population, even to this day.
Although the ads are now out-dated, the message is still relevant today! The latest statistics on physical activity show that only 43% of the Australian adult population are sufficiently active. The Australian Physical Activity Guidelines recommend 150-300 minutes per week of moderate intensity physical activity to be considered ‘sufficiently active’. If the activity is more vigorous, then you only need to do a minimum of 75min per week. Not currently doing any exercise? Then start with something, and consider that more is better than less!
Life. Are you in it?
These guidelines are so much more than just numbers! They make recommendations about limiting time spent being sedentary and then gradually increasing activity in a manner that is comfortable for you. It doesn’t matter where you sit on the scale in terms of current activity levels, if you are not sufficiently active, there are ways to improve this! Seeing an Exercise Physiologist is an excellent place to start.
How do you know if you are meeting the guidelines? You can test yourself here!
While we all know someone exactly like Norm – the beer-bellied, couch-potato, who could definitely use a health overhaul, we fail to recognise that there is a bit of Norm in all of us. We might spend too much time sitting, whether it be at work, on our phones, or at home in front of the TV. Or, we might not be meeting that 150 min of moderate intensity exercise each week. Either way, its time to remember, and embrace, that jingle: “Life. Be in it” (yeah)!